Martha Obike
Technical Writer & Content Marketer
Technical Marketer with grounded experience in content marketing. Now creating technical content that anyone can understand.
Say hi to meWork Experience
Mono (A Flutterwave Company)
Senior Technical Writer & Content Marketer
January 2021 — Present- Redesigned the Mono API documentation, restructuring content architecture, and improving clarity and navigation, resulting in a 41% growth in developer engagement and faster time-to-first API call.
- Created 50+ technical resources including API reference documentation, SDK guides, integration guides, and quickstart tutorials.
- Drove 309% YoY growth in organic search traffic with search-optimized technical content, contributing to over 2,000 signups.
Regirl (formerly Natural Girl Wigs)
Content Marketer
November 2019 — January 2021- Led a team of writers and grew organic search traffic to 4,000+ monthly visitors with original, SEO-driven content.
- Built relationships with over 30 YouTube creators and influencers to drive brand awareness and increase referral traffic.
- Generated $50,000 (₦19,000,000) in direct revenue through email campaigns.
Featured Projects
Customer Insights AI Agent
An AI agent built with Zapier to summarize and analyze customer discovery calls for a lending white paper.
Mono API Docs v2.0
Improved content clarity and documentation architecture for an API-first open banking company.
Mono Transaction Metadata
A technical article on how we built the Mono Transaction Metadata feature using machine learning.
.jpeg)
Video Diary
A video series that shares bits and bobs of my transition into a technical marketer.
About Me
Hi, I’m Martha, a technical writer and content marketer with a passion for turning complex technical concepts into clear, accessible content for anyone. Over the last 6 years, I’ve built solid experience as a content marketer, and I am now focused on building a career in technical marketing.
With my background marketing to non-technical and technical audiences, this pivot feels just right. I care deeply about developer experience and marketing to them in a way that feels easy, ambiguity-free, and truly human. I thrive in teams that care about helping developers and everyday users succeed with their product while still keeping creativity and strategy at the core of their story.
